At the end of last year, I came across a study conducted by Forrester Consulting onÂ The Total Economic Impact of Microsoft Dynamics CRM 2011, which was released in May. Looking closely at the findings, they are impressive. So I thought what better way to kick off the New Year than to highlight just how much benefit using a CRM system for your project management needs can give you. If youâ€™re already using Microsoft Dynamics CRM 2011 with IPM, then rest assured, youâ€™ve made a solid investment. And if youâ€™re not, then perhaps you may have just come across a belated New Yearâ€™s resolution?
The study found that a 2000-employee composite organisation with an initial CRM deployment of 50 users would see a â€śthree-year, risk-adjusted ROI of 243 percentâ€ť. That sure is a solid ROI. But what I found even more interesting in the studyâ€™s findings was the increasedÂ productivity of 5%Â due to CRMâ€™s ease of use and interoperability with Microsoft Outlook. There is also a productivity saving ofÂ 16 man-hours per monthÂ associated with using Microsoft Dynamics CRM due its better reporting tools, data consolidation, reporting automation and dashboard capabilities.
I have mentioned many times before on our blog theÂ benefits project managers can gain from using project management softwareÂ such as IPM, combined with Microsoft Dynamics CRM. But now there is independent, quantifiable proof that using Microsoft Dynamics CRM increases productivity. And even though these benefits are based on the CRM system, IPM users have access to all the same functionality when managing their projects with IPM. Whatâ€™s more, IPM is built around this functionality, so the CRM features that increase productivity are key to the way IPM works, meaning they also increase productivity for IPM users. Interoperability with Microsoft Outlook in particular is one of the main reasons project managers find using IPM so easy, as they are already familiar with the Outlook environment.
You can check out the Forrester study on theÂ economic impact of CRMÂ here, and if you would like any further information about how to increase your productivity and ROI with IPM, please donâ€™t hesitate toÂ contact us.