At the end of last year, I came across a study conducted by Forrester Consulting on The Total Economic Impact of Microsoft Dynamics CRM 2011, which was released in May. Looking closely at the findings, they are impressive. So I thought what better way to kick off the New Year than to highlight just how much benefit using a CRM system for your project management needs can give you. If you’re already using Microsoft Dynamics CRM 2011 with IPM, then rest assured, you’ve made a solid investment. And if you’re not, then perhaps you may have just come across a belated New Year’s resolution?

The study found that a 2000-employee composite organisation with an initial CRM deployment of 50 users would see a “three-year, risk-adjusted ROI of 243 percent”. That sure is a solid ROI. But what I found even more interesting in the study’s findings was the increased productivity of 5% due to CRM’s ease of use and interoperability with Microsoft Outlook. There is also a productivity saving of 16 man-hours per month associated with using Microsoft Dynamics CRM due its better reporting tools, data consolidation, reporting automation and dashboard capabilities.

I have mentioned many times before on our blog the benefits project managers can gain from using project management software such as IPM, combined with Microsoft Dynamics CRM. But now there is independent, quantifiable proof that using Microsoft Dynamics CRM increases productivity. And even though these benefits are based on the CRM system, IPM users have access to all the same functionality when managing their projects with IPM. What’s more, IPM is built around this functionality, so the CRM features that increase productivity are key to the way IPM works, meaning they also increase productivity for IPM users. Interoperability with Microsoft Outlook in particular is one of the main reasons project managers find using IPM so easy, as they are already familiar with the Outlook environment.

You can check out the Forrester study on the economic impact of CRM here, and if you would like any further information about how to increase your productivity and ROI with IPM, please don’t hesitate to contact us.