When most people think of Microsoft Dynamics CRM, the words sales and marketing come to mind. It’s true that Microsoft Dynamics CRM is used in many sales and marketing departments to keep track of sales leads, marketing campaigns and accounts and contacts. But it can also be so much more than that. What I’m talking about is the fact that Microsoft Dynamics CRM is a platform; it serves as a base to build things on top of, much like the foundations of a house.